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What Is the Process Of Taking A Company Public? Here Are The Answers!
Going public can make or break a company. As long as you are prepared it can be the largest blessing ever bestowed on your company. Understanding the process can help you choose if this is a direction you'd like to take. Here is the process:
First you'll need corporate structuring to make a business model that is conducive to raising capital and rising investor confidence so you'll need to take a long hard look at your 'C' level executives and their educational and professional pedigree and track record, your board of directors capabilities and abilities to contribute with capital connections and strategic alliances.
Second you'll need to write a business plot that take into consideration a strong business model, financial projections that will stand up to the scrutiny of your SEC auditor and investors who have their investments audited by legal counsel and accountants while simultaneously painting a picture of a solid and viable, and yes, recession proof business model.
Third you will need a PPM to break your company up into shares to distribute to seed capital investors and stay within the SEC Regulation D requirements.
Fourth you're ready to file your S1 and get into the comments stage. Be prepared to answer questions and be patient. The SE needs to know your business enough to approve it. Some of their comments are pretty extraordinary but it is what it is. Your best bet is to have a excellent securities attorney file for you.
Fifth you need your third party audit. This can be a large financial undertaking if your books are a mess and a excellent auditor can be in and out in around a month.
Sixth after the SEC approval you'll have your market maker file your 15c211 with FINRA to get your approval and stock symbol.
Lastly, you'll need a strong post public investor relations strategy to induce investment and cool down those who want to sell their stock. A excellent IR strategy will also bring into account massive amounts of traditional and viral publicity.
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